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17/08 Vidyadhar Reddy
Co-Founder at TalExel

Views:345 Applications:99 Rec. Actions:Recruiter Actions:9

Performance Marketing Manager - FMCG (4-6 yrs)

Bangalore Job Code: 1141131

For the brand website

- Optimize and run site and campaigns: across all platforms

- Drive imagery and sales

- Website management: Well versed in shopify and D365

- SEM

- Building marketing funnel

- Customer communication management (chat, calls management)

- Identify trends

- Analyze the efficiency of campaigns

- Data mining

- Drive the website sales and maintain and efficient ROAS and CAC

- Be able to curate creatives for the campaigns

- Tech updates or the website

- Drive the SEO for the brand

Experience Designing

- Insights for building experience

- Run surveys, test, iterate and improve

- Researching the pain points Implementing insights

Support, Report and Liaison

- Working closely with content and digital asset developer

Media Planning

- Understanding of media buying

- Able to allocate budgets for campaigns across various platforms to evaluate and track the spends done by the agency.

Ecommerce

- Conduct analysis of the brands on Amazon

- Drive the FBA performance marketing for the brand on amazon with optimized performance

- Liaise with agency to optimize campaigns and drive an efficient ACOSS

Desired candidate profile:

- 4 years + experience in managing the performance marketing for a live digital brand

- Any graduation from reputed colleges

- Understanding of technology, Understanding of digital concepts like SEO, web analytics, digital content platforms and AI Data analytics skills, Visualization, and creative skills

Women-friendly workplace:

Maternity and Paternity Benefits

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