Performance Marketing Manager - FMCG

Job Description- Performance Marketing Manager

Scope and Responsibilities:

Implement and execute a strategy to create an optimal and efficient mix of online marketing revenue-driving investments. Responsibilities will range from planning, implementing, analyzing and optimizing all online performance marketing activities around Paid Search, Natural Search, Email and Affiliate Marketing.

- Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.

- Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.

- Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.

- Work with affiliate networks to recruit new affiliates and negotiate commissions, build relationships and increase engagement with existing affiliates, ensuring the correct and timely delivery of campaign materials.

- Plan email-marketing calendar and executions in close cooperation with Brand Marketing. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.

- Work with the Brand Marketing team to create aligned consumer communications across all channels (onsite, social, mobile, stores) and to ensure both strong commercial and consistent brand messages.

- Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization

- Deliver clear, concise and reliable reporting on all activities to key stakeholders

Qualifications:

- MBA from a tier 1 institute in Marketing

- 3+ years of experience in performance marketing

- Detailed understanding/knowledge of Natural Search (required), Paid Search (required) and promotions, loyalty programs.

- Fluent across Amazon/Fresh, Big Basket, Zepto and Flipkart/Grocery advertising platforms

- Experience of mobile and social marketing including apps is preferred.

- Ability to effectively manage a 3rd party external agencies.

- Demonstrate great commercial & industry acumen

- Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources

- Strong communication skills: written & oral and ability to quickly build strong relationships

- Ability and desire to work at both the strategic and tactical levels.

- Self-starter mentality and enjoys working in a fast paced environment

Qualification: MBA/MMS (From Tier 1 Institute)

Experience: Atleast 3 yrs of work experience in relevant industry

CTC: Rs. 15.00 LPA - Rs. 20.00 LPA

Smita D
9821574366(Mobile & Whts app)