Performance Marketing Manager - D2C

Performance Marketing Manager (D2C)

Roles & Responsibilities :

- Own and drive customer acquisition via performance marketing channels for multiple direct-to-consumer brands across the globe working with in-house teams responsible for driving revenue and ROAS growth.

- Strategize, implement, and actively manage campaigns across Search, Social, Display, Affiliates, and other digital channels.

- Work on yearly, quarterly, and monthly media plans with the brand managers and internal teams. Ensuring targets are achieved for the same.

- Create SOP's, best practices, and assist in developing process documents

Qualifications :

- Minimum 3+ years of digital marketing experience with a focus on customer acquisition.

- A strong leader having managed high-performance teams and collaborated with cross-functional teams and agencies

- Fluent in Google AdWords, Facebook ads, Google Analytics. (certifications preferred).

- Demonstrated ability to develop new advertising and campaign strategies that increase performance over time.

- Strong analytical background with a bias for developing data-driven solutions

- Experience using Microsoft Excel to manipulate and analyze data

- Bachelor's degree in Business, Marketing or a technical field