Performance Marketing Manager - B2B Marketplace/Polymers

Performance Marketing Manager - B2B Marketplace/Polymers

Our client acts as a distribution portal that is technology-enabled, focusing on polymer and thus making the trading process for both buyers and sellers easy and efficient. They act as a one-stop-shop and handle all the aspects in-between buying and selling such as logistics, payments, insurance, etc.

They focus on contributing to the polymer-dependent SME sector in India and the benefits of their portal include end-to-end solution, technology-led, saves time for the buyers and sellers, digital payment, timely delivery, etc

Our Pune-based client has, approx., 2500+ existing buyers across 25+ states and 700+ locations. They are dealing with, approx., 50+ polymer companies across 120+ locations. They cover various industries such as packaging, automotive, medical, consumer durables, electronics, etc.

As a Performance Marketing Manager, you will be responsible for leading strategic initiatives, planning, and implementing comprehensive campaigns for brand promotion and market share growth.

What you need to do:

- Developing and implementing performance marketing strategies to drive user acquisition and revenue growth across social media platforms.

- Managing ad campaigns across multiple channels such as Google, Facebook, Instagram, Twitter, and LinkedIn.

- Conducting market research and competitor analysis to identify opportunities and insights to optimize campaigns.

- Analysing data and generating insights to improve campaign performance and ROI.

- Collaborating with cross-functional teams such as creative, analytics and product teams to drive growth and optimize campaigns.

- Monitoring campaign metrics and providing regular reports to stakeholders.

- Staying up-to-date with the latest industry trends and best practices to drive innovation and continuous improvement.

- Managing budgets and ensuring campaigns are delivered within the allocated budget.

What you need to have:

- Degree in marketing, business, or a related field

- 2-4+ years of experience in performance marketing with a focus on social media platforms.

- Strong experience in PPC, Google ad words, FB/ Meta ad words.

- Strong digital marketing skills with experience in campaign management, optimization, and reporting.

- Experience with social media platforms such as Google, Facebook, Instagram, Twitter, and LinkedIn.

- Strong analytical skills and experience with data analysis tools such as Excel, Google Analytics, and Facebook Analytics.

- Strong communication skills and ability to collaborate with cross-functional teams.

- Proven track record of driving growth and achieving business goals.

- Ability to manage budgets and deliver campaigns within the allocated budget.