Performance Marketing Lead - Internet/Online

Responsibilities:

- Create and implement the performance marketing strategy for all objectives - awareness, traffic, acquisition, and conversion.

- Lead and develop a world-class team of performance marketing specialists across Paid Search, Paid Social, Display, Programmatic Native, Affiliate, and Partnerships.

- Manage and steer large, high-scale monthly Performance Marketing budgets

- Forecast, monitor, and achieve customer acquisition, conversion, and pipeline goals via paid channels

- Acquire new customers with efficient CAC in line with budgets and targets

- Plan and allocate performance marketing budgets for maximum impact in each market

- Determine, set, and track KPIs, growth metrics as well as the OKRs for the performance marketing team

- Work closely with the Product team on conversion optimization and the Analytics team to draw actionable insights

- Collaborate with Design & Content Marketing teams to develop relevant content and creatives for campaigns

- Manage all internal stakeholders and external third parties, digital agencies, and service providers

- Develop a strong reporting framework, analytics, and ROI tracking for all our apps and platforms

Qualifications & Key Skills:

- Minimum 8-12 years of experience in Performance Marketing including 2+ years in leadership/manager roles.

- Hands-on working experience with DV360 is a must along with other Programmatic DSPs.

- Proven Track record of working with multi-million dollar monthly programmatic buying budgets.

- Proven track record of owning and delivering large scale performance marketing strategies and campaigns

- Strong background in managing app-focused campaigns (Android & iOS)

- Excellent understanding of digital marketing concepts, best practices, and the latest trends

- Highly analytical - can glean insights from complex sets of information

- Excellent at stakeholder management and have a highly collaborative approach to working with internal and external partners

- Very comfortable navigating analytics and MarTech tools like Appsflyer, WebEngage, Firebase, Tag Manager, Google Analytics, etc.

- Excellent understanding of excel and advanced excel functions

- Proactive mindset, hands-on mentality, and a passion for all things lead to acquisition, growth, and performance marketing Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.