Performance Marketing Lead - Gaming

- Develop, execute, and manage social media advertising campaigns (Facebook, Instagram, YouTube, TikTok).

- Collaborate with content and creative teams to design engaging ad creatives.

Collaboration:

- Coordinate with the Organic & SEO team for a cohesive search marketing strategy.

- Collaborate with other marketing team members, success, sales, and product teams.

Creative Direction and Management:

- Conduct keyword research, analysis, and bid management for maximum ROI.

- Provide creative direction based on marketing goals and brand guidelines.

Reporting and Analysis:

- Prepare and present regular reports detailing the performance of paid advertising campaigns.

- Provide insights and recommendations for continuous improvement.

- Achieve targeted ROAS and conversion metrics across all managed campaigns to drive revenue.

Innovation and Strategy Implementation:

- Successfully implement cutting-edge strategies and tools for performance marketing and remarketing, staying ahead of the curve in the industry.

- Maximize campaign results for high-budget campaigns, demonstrating efficient allocation and utilization of resources.

Reporting and Insights:

- Provide insightful and actionable reports to the Co founder, driving decision-making and strategy

- Bachelor's degree in Marketing, Business, Engineering, or related field.

- 5-6 years of experience in paid digital advertising, with a focus on Google Ads and Meta platforms in a Gaming company . Understanding and passion for Fanatsy games is a plus

- Strong analytical skills and experience with marketing metrics and analytics tools.

- Excellent communication and leadership abilities.

- Proven track record of developing successful marketing strategies and campaigns with high budgets.

- Detailed understanding of user funnels and remarketing campaigns.