Performance Marketing Lead - FMCG

- With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.

- They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids' food choices.

- Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.

- As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.

What you will do:

- Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc

- Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

What you need to have:

- 6+ yrs digital performance marketing experience ideally in the FMCG space

- Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram