Deputy Manager at Talentiser
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Performance Marketing Head - Content Business (9-20 yrs)
Performance Marketing Head- Mumbai
Hiring Performance Marketing for Head leading Content player in India with.
Location : Lower Parel
Currently : Work from Office ( 5 Days)
Reporting : Co Founder
Team : 10+ People
- Creating and executing a strong Performance Marketing Strategy & Execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Driving App Installs in different customer segments using programmatic ad channels - UAC, Facebook and other programmatic channels
- Analyzing the campaigns and identifying the gaps, evaluating the campaigns from cost efficiency perspective and optimizing the ROI for the campaigns
- Analyzing customer behaviors and latest trends and making continuous improvement in the creatives to target better CTRs and CPIs
Desired Candidates : Successful track record to drive revenue, user acquisition and brand awareness.
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