Performance Marketing/Digital Marketing/Category Head

Responsibilities:

- Drive revenue growth of D2C business.

- Own the PnL Metrics - Category Sales, Category Penetration, Overall Margins and Inventory Management

- Develop and Manage Categories and their SKU assortments as per requirements.

- Analyze data or insights to determine industry and consumer trends.

- Devise long-term development strategies for product categories.

- Develop exit strategies for unsuccessful products.

- Assume responsibility of budget development and revenue for category

- Planning and Executing Campaigns, Offers and customer engagement events to drive overall business objectives.

- Improve profitability of the D2C business with enhanced ROAS

- Manage performance on digital channels and other modes of paid marketing.

- Focus on performance and retention marketing.

- Drive better CRO, higher AOV, lower CAC & higher LTV.

- Drive D2C revenue growth at individual product level alongside overall revenue.