Performance Marketing Analyst - Fashion/Apparel

Location - Lower Parel

Experience : 2-3 years in a similar role preferably at an agency

What You'll be Doing

- Plan, execute and manage social media marketing initiatives, CPC campaigns, e-mail marketing and viral marketing.

- Designing strategies for new user acquisition as well as user retention

- Channels include Facebook, Instagram, Google, Youtube, Email

- Drive marketing efficiencies across existing channels through identifying any new opportunities and weeding out non-performing channels

- Run data-driven testing to determine potential success of new channels.

- Work with teams across functions (such as Product, Engineering, Brand etc.) in evaluating and implementing optimal marketing automation solutions

- Identify trends and insights, and optimize spend and performance based on the insights

- Work closely with our engineering and growth teams to increase conversion rates.

- Work hand-in-hand with data analytics team, providing insights and optimizations for each channel - always linking initiatives back to our business goals.

- Formulate and institutionalize best practices for ROI measurement and optimization.

What You Bring to the Table

- Prior experience in growth/marketing optimization for an e-commerce company/agency

- Knowledge of Facebook marketing, Google marketing, & other digital platforms

- Passionate about the fashion & apparel space

- Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.

- Knowledge and proficiency in platform and channel management.

- Excellent project management skills that extend from strategy to execution.

- Self-starter with a drive to succeed in a quickly changing business environment.