Talent Partner at Qrata
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Performance Marketer - HealthTech Startup (3-12 yrs)
A well-funded women-centric healthtech start-up backed by India's top VC - Fireside Ventures.
Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world's largest menstrual health company.
- Achieve company sales targets using paid marketing channels
Google : Search, YouTube, Adwords, GDN, Affiliate
Social : Facebook, Instagram
Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
- Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
- Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
- This might not be a typical 9 to 5 job. You- ll not only set your own benchmarks but also paves the way for future teammates. If you- ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.