Performance Marketer - HealthTech Startup

Company Overview

A well-funded women-centric healthtech start-up backed by India's top VC - Fireside Ventures.

Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world's largest menstrual health company.

Work Description:

- Achieve company sales targets using paid marketing channels

Google : Search, YouTube, Adwords, GDN, Affiliate

Social : Facebook, Instagram

Marketplace : Amazon, Flipkart, healthcare and women platforms

- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS

- Lead video content marketing using creatives, audiences, A/B tests

- Build cross-platform FUNNELS to implement retargeting strategies

- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp

- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website

- Sharp focus on hyper-growth yet achieve profitable unit economics

- Accountable for digital marketing from strategy to execution

Candidature requirements:

- 7+ years of digital marketing experience in performance marketing with digital first brand

- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates

- Video-content-led online marketing added plus

- Deep expertise in performance marketing especially using remarketing strategies

- Strong analytical mindset with data driven decision making

- Highly digital tools savvy to drive performance

- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

- Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.

- Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.

- This might not be a typical 9 to 5 job. You- ll not only set your own benchmarks but also paves the way for future teammates. If you- ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.