Performance Marketer

- Drive high ROI for the category by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms.

- Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.

- Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.

- Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights

- Own end-to-end channel management while liaising across functions - Creative, Business and Analytics

Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical.

- Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts