Performance & Digital Marketing Lead - Healthcare

As the Performance & Digital Marketing Lead, you will accelerate companies online customer acquisition & brand presence through a combination of advertisements, online marketing and content.

Responsibilities: -

- Creating and executing a strong performance marketing strategy & execution plan across multiple channels (Google Ads, Facebook, etc.). Analyze the results and optimize individual campaigns.

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search and other facets of paid search in accordance with business goals.

- Be responsible for the ROI of dozens of campaigns you execute. Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS. Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Help support acquisition campaigns on offline and online channels including Search, Display, Mobile and Direct Mail etc.

You have the following experience:

 
- 4-10 years of experience

- Engineering / Management Graduate OR Postgraduate in Marketing or relevant field.

- 2 years + of direct performance and growth experience

- B2B experience is a plus

- Outstanding ability to think creatively, identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

- Strong oral and written communication skills.

- Excellent project management skills to help teams deliver

- Data-driven: Experience defining metrics and analyzing campaign performance, running experiments and testing.