Pepperfry - Manager - Media Research & Strategy - IIM/XLRI/MICA

Overview :

- Pepperfry is India's No. 1 Online Furniture, Home and Living Marketplace with over a million customers! Pepperfry.com opened for business on 3rd January 2012 to give customers a wide selection of amazingly priced Furniture and Home merchandize with a consistently great shopping experience.

- Our managed marketplace model is an ideal platform for small and medium businesses who wish to sell their merchandize to millions of discerning customers. We currently work with over a thousand merchant partners to showcase their design skills, craftsmanship and service orientation to customers across India and the world.

- Today we are India's No. 1 online Furniture, Home Decor and Living destination, offering more than 100000 products across categories like Furniture, Home D- cor, Lamps & Lighting, Furnishings, Kitchen, Housekeeping and Hardware Electricals. Pepperfry won the prestigious EFFIE Award in 2016 for its marketing campaigns.

We are the place where Indian's shop for their homes!

Job Title Manager :

- Media, Research & Strategy

- Business Function Marketing

Location L Mumbai

Role Definition :

The role will be responsible for all offline media planning and spends for Pepperfry and will report into Head, Brand & Retention. He/she will be responsible for identifying growth opportunities across markets and demographics and plan and deploy offline media effectively leading to achievement of brand & business goals.

Roles and Responsibilities :

- Identify growth strategies based on deep understanding of the Pepperfry consumer, markets and media channels by working with internal and external stakeholders and datasets

- Work with media agencies to execute planning and buying across mediums (TV, Radio, Print, Out-door) for the business.

- Ensure optimum return on investment across all offline media spends.

- Review, negotiate and approve budgets for all ATL & BTL activities.

- Monitor all offline competition activities and come up with effective counter strategies.

- Lead all Brand research studies sanctioned.

Required Skills :

- Deep understanding of all channels of offline media (TV, Print, Radio, Out-door).

- Proficiency in managing large media spends (in excess of 5cr/campaign).

- Prior experience in managing media for e-commerce brands will be an advantage.

- Strong quantitative skillsets and structured analytical approach to problem solving.

- Result oriented approach and good communication skills are a must.

Technical Skills :

- Hands on with media planning tools such as BARC, IRS etc.

- High proficiency in Excel, MS Access etc.

- Proficiency in Google Analytics.

Required Qualifications :

- MBA from a Top Tier B-school [IIMs, XLRI, MICA preferred]

- 2-3 years post MBA experience in media buying and planning in a top FMCG/Media/Advertising organization or in Brand Management in consumer facing industries.