Pepperfry - Acquisitions & Digital Marketing

Pepperfry is a managed market place e-commerce organization (www.pepperfry.com) and is today India’s No. 1 online Furniture, Home & Living destination, offering products across categories like Furniture, Home Décor, Furnishings, Kitchen & Dining, Housekeeping, Fitness, Leisure & Pet supplies. Pepperfry.com has scaled up exponentially since its launch in January 2012 and has been recognized for its innovative business model being conferred the prestigious Red Herring Top 100 Asia award for 2012.

Pepperfry is founded by a team of experienced retail and ecommerce professionals from leading Indian and MNC companies and aims to become the leading Indian social commerce driven Home & lifestyle brand. To do so, we are building a best in class team comprising people high on energy, with strong career/academic records and a willingness to work in a fast paced start up. Folks who enjoy working in a collegial environment while meeting ambitious business goals will enjoy working at Pepperfry.

Manager : Acquisitions & Digital Marketing

Job Description

We are looking for an expert in digital marketing, who will manage all acquisition related online initiatives for Pepperfry. These initiatives will need to reflect in visitor traffic to our site and successful conversion from visitor to buyer. The position represents an excellent opportunity for an individual to work in a fast paced entrepreneurial setup with some of the best minds in the online (and offline) retail space.

Specific Job Responsibilities:

- Custodian of all online marketing channels (SEM, SEO, Affiliate, Alliances) to meet business objectives for visitor traffic and customer acquisition.

SEM (Search Engine Marketing):

- Complete, hands on understanding of Google Adwords Tool & Facebook Ads.

- Implementation & monitoring of campaigns through empanelled agencies.

- Interface with Google and ensure implementation of new product features.

SEO (Search Engine Optimization)

- Develop SEO roadmap for all categories on Pepperfry.

- Comprehensive understanding of SEO from an Off page & On page perspective.

- Implement & monitor SEO activities through empanelled agency.

Affiliate & Alliances

- Manage end to end affiliate partnerships through On boarding, driving conversions, managing commercials.

- Forge Alliances with different sets of players in the e-commerce ecosystem such as banks, online ticketing, matrimony, entertainment etc to drive acquisitions.

- Optimize online media spends through constant evaluation of each channel (and campaigns within every channel) on spends and RoI.

- Formulate marketing objectives and drive their implementation through empanelled agencies.

- Drive cross functional impact, by working closely with category, product & tech teams, to ensure efficiencies & scale across Marketing channels.

- Custodian of all online acquisition analytics, deriving insights and hence formulating marketing strategies.

Profile Requirements

- In depth knowledge & hands on experience of SEO, SEM & Affiliate marketing.

- Strong experience of Google Analytics, Adwords, Ad Manager, Ad Planner and other internet marketing tools

- Excellent quantitative skills; ability to efficiently measure and effectively optimize ROI for all campaigns and programs

- Team player with strong analytical and project management skills

- Organized and detail-oriented individual who works well within deadlines

- Initiative taker with the ability to work independently in a fast-changing environment

- Excellent verbal and written skills.

- Strong academic credentials, MBAs / Quantitative background preferred.

Location: Mumbai

Salary: As per industry standards