Pentagon - Senior Executive - Digital Marketing

About Us :

We deliver a wide range of IT services, unwavering dependability and unparalleled agility that drives ROI. Pentagon is a trusted partner for the management of critical business needs, providing IT strategic consulting and managed services.

We differentiate through our intense and continuous attention to deliver excellence and customer care. Pentagon has partnered with world-leading technologies to offer you the best in market solutions. We understand that every business has different needs and make sure we offer tailored IT solution to every client.

Primary Responsibilities:

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

- Maintaining our social media presence across all digital channels.

- Measuring and reporting on the performance of all digital marketing campaigns.

Job Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

- Photoshop, animation and video editing skills.

- Working knowledge of ad serving tools.

- Experience in setting up and optimizing Google Adwords campaigns.

- Strong analytical skills and data-driven thinking.

Key Skills - digital marketing, Google analytics, Display advertising, google adwords, webtrends, SEO