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13/01 Ritika Ghosh
HR at Pearson

Views:1201 Applications:288 Rec. Actions:Recruiter Actions:9

Pearson - Senior Product Marketing Manager (5-10 yrs)

Noida/Bangalore Job Code: 1206226

Learner at the heart

Pearson is a global education company that helps people around the world to make progress in their lives through learning. With a rich heritage that combines 150 years of experience in publishing with the latest learning technology and digital services, we help people to learn whatever, wherever and however they choose. We are now transforming Pearson to accelerate our activity in digital learning, education services and emerging markets. This will enable us to make a lasting impact in helping to solve some of the most important challenges in global education.

Why we need you

We believe education is a vital force that can empower people, help them to reach their potential and contribute to more connected communities, all around the world. Our strength comes from our outstanding people; our strong relationships in the education world; our expertise in using technology to help people learn; our global footprint and local reach; and our position as a profitable, global company with a unifying sense of purpose.

About the job

This is an exciting role to work within one of our key international geographies to grow Pearson BTEC, and BTEC Higher Nationals' brand reach and engagement, marketing leads and revenues among key audience groups including schools, colleges, employers, higher education institutions, learners and parents, government and education leaders and stakeholders. The role will report directly into the Senior Marketing Manager, Portfolio and Partnerships, in the UK,

Key Accountabilities:

- Develop and maintain insight into the wider education landscape in India.

- Explore market trends and growth opportunities, to ensure marketing efforts are more effective in the region.

- Capture the voice of the customer (both educators and students, wherever possible) and sales to inform product plans, platform roadmaps, pricing & product model strategies, and go-to-market plans trans nationally.

- Understand the product features, to translate into benefits for the end user.

- Develop and execute marketing activity that drives leads and pipeline, enabling sales teams to scale existing business across India, and to increase market share across in alignment with the India business plan.

- Work alongside colleagues in Brand and Performance marketing teams to deliver on marketing activity that serves to acquire, nurture, and retain customers.

- Working alongside Senior Marketing Manager, Portfolio and Partnerships, to develop business intelligence dashboards to better identify and present key market data, including competitor and sector analysis.

- Develop and establish narrative and marketing assets for priority audiences in India to grow the awareness, perception, and consideration for the Pearson BTEC brand internationally.

- Work closely with senior leaders in Pearson who are in discussion with governments, governmental bodies and 3rd party organisations e.g. TVET and DIT UK to ensure we are making the most of international networking and promotional opportunities and Pearson's leaders are supported with high quality content and messaging.

- Launch new BTEC suites at levels 2 and 3, alongside growing existing BTEC Higher Nationals business, to grow Pearson BTEC revenues in India.

- Guide colleagues in India in the promotion of a wide range of career focused education products and services - including professional development training for teachers and student digital resources to drive monetisation.

- Promote engagement with employers through international employer forums and skills events to drive recognition, partnerships and revenues (including direct to consumer).

- Grow international involvement in global Pearson BTEC initiatives including BTEC Works, and annual BTEC Awards.

- Work in partnership with the stakeholders in India to create a rich content library of case studies for priority audiences. This includes the creation of employer case studies and promotional content to increase sales of digital resources and short courses etc.

Internal and External stakeholders

This is a mid-management role with a lot of senior interaction, which requires direct and cross-functional leadership abilities. Key stakeholders include (without being limited to):

- Marketing VP (WFS)

- International VP

- Global marketing leads

- Product teams and assessment teams

- Regulatory and legal

- External agencies

- Internal design teams

- UK SLT

- Business Intelligence team

- The role will involve leading cross-functional meetings and also presenting from time to time to senior stakeholder groups. The successful candidate will need to demonstrate experience in:

- International Marketing, with examples of working with overseas teams to launch and establish a UK brand internationally.

- Growing social media followers and social engagement

- Excellent written and verbal communications skills

- Strong influencing and negotiation skills

- Project management skills

- Agency management

- People management

- Budget management

Essential:

- 5 to 8 years' marketing experience.

- Educated to degree level or equivalent, preferably in marketing or business

- Track record of successful performance in a marketing role

- Commercial, results driven, at ease with numbers and building spreadsheets and basic ROI models and gap analyses

- High level of enthusiasm and drive - used to self-start, inspire and motivate others

- Ability to build relationships and work collaboratively both internally and externally

- A desire to constantly stay abreast of new marketing techniques, tools and developments

- Ability to work under pressure, staying ahead of complex schedules

- A good working knowledge of Microsoft Office

Desirable - Good understanding of the UK education sector

Women-friendly workplace:

Maternity and Paternity Benefits

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