ABOUT US  Pearson Education is an integrated educational services company providing high quality content,   Technology and services to schools, colleges and professional training organizations across the subcontinent. It covers 10,000 of the top schools in the country, providing textbooks, digital content, teacher training and Assessments and International Qualification.  JOB PURPOSE:  The position manages the planning and execution of digital marketing campaigns and online presence across platforms and the various social media platforms. The Online Marketing Manager will also be responsible for building brand awareness and engagement, drive qualified and relevant traffic/leads, derive customer insights and optimize strategies.  QUALIFICATIONS & INDUSTRY  1. MBA Marketing from a premier institute with 6 to 9 years of experience.  2. Must have experience in Digital Media/Social Manager roles with brands in a ecommerce, consumer tech, telecom & product companies  REQUIRED KNOWLEDGE AND EXPERIENCE:  1. Required to think through growth and engagement strategy for our customers to create an engaged community, then convert engaged community into customers.  2. Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint  3. Experience working with both internal and external teams to provide the data and design direction required to implement new campaigns and build web platforms  4. Demonstrated experience using web analytics and metrics to gain insights and drive business decisions.  5. Experience managing social media marketing, large scale database/email campaigns.   6. Must have handled Digital marketing campaigns and social media platforms independently.  PRIMARY RESPONSIBILITY   1. Manage the online messaging and communications across web, device, email marketing, and social media including but not limiting to Facebook, Twitter, Linkedin, Pinterest etc.  2. Manage SEO and SEM campaigns, including target keywords, copy, and landing pages, generating on-page and off-page recommendations, implementing SEO changes, grow authority through link building and social media.  3. Manage social media channels and ensure business ROI through these platforms and channels  4. Own reporting and analysis of campaigns, showing total impact of online marketing activities as it relates to signups, leads, and overall marketing ROI.  5. Manage the website development and management for all business verticals. Adept with Google analytics and reporting of key metrics.   6. Proactively communicate findings from online marketing efforts and provide recommendations to leverage these findings.  GENERIC SKILLS  1. Excellent interpersonal communications skills : Collaborate with key stakeholders across the company to gather requirements and to translate business needs into technical execution for marketing campaigns.  2. Must know data crunching, data analysis & insight finding. Highly skilled in Excel/Cccess and various associated functionalities (vlook up, pivot etc)  3. Leads and directs the work of other teams. A wide degree of creativity & analytical skills is required.   4. Stay current on industry best practices.  5. Competition scanning to understand features that give them an edge  6. Superior strategic planning, critical thinking, creative and writing skills.  7. Superb oral and written communication, interviewing, researching and presentation skills.   INTERFACES WITH   Marketing Head  Digital Marketing Team  Marketing Team  Product Managers  Editors/ Sales Managers  IT Team  Agencies  Occasionally with Leadership Team

Delhi NCR

Others

Pearson - Senior Manager - Digital Marketing 

Pearson - Senior Manager - Digital Marketing  ,Job Description for Pearson - Senior Manager - Digital Marketing  in Pearson India in  Delhi NCR Others for (6-9) years of experience. Apply Now!

Job Description for Pearson - Senior Manager - Digital Marketing  in Pearson India in  Delhi NCR Others for (6-9) years of experience. Apply Now!