Job Purpose : The role holder is responsible for Brand Planning and Management at Pearson India. This position reports into and supports the GM Marketing in planning &amp; pursuing Brand initiatives. Key accountabilities and responsibilities : - Brand Initiatives - Brand Architecture - Anchor the Brand architecture with introduction of new product/business lines and keep refreshing it as and when needed - Annual Brand Plan - Anchor the planning process along with business leads to put in place a. An annual Brand plan b. An overall marketing plan c. Requisition Brand/Marketing budgets to deliver on the agreed plan - Digital Initiatives - To support Brand Pearson - Engagement Initiative - To constantly engage with the educator community engaged with Pearson India - Partnerships &amp; retainers - Create strong working relationship with creative partner agencies - Researches - Plan, brief, get relevant researched conducted in sync with businesses and overall Brand Pearson - Revenues (across channels) - Analysis at title level for Best sellers, Top contributors, and the long tail Internal Stakeholders : Stakeholders Alignments : Business/Sales head - To create annual portfolio strategy Marketing Team - Collaterals for listing and planned promotions Product Team - Annual Product Roadmap External Stakeholders : - Stakeholders Alignments - Creative Agencies/brand partners - To execute and get new ideas on board - Campaigns and promotions External Partners : Organizations working in complementary spaces to co-create strong propositions for learners Knowledge and Skills : - Category/portfolio management - Understanding of B2C and B2B business segments - Effectively engage with multiple stakeholders Personal attributes : - To hold himself first and then other stakeholders accountable to a common purpose - Is a team Player - Is an improviser - Extremely resilient

Noida

 Pearson - Senior Manager - Brand Marketing 

 Pearson - Senior Manager - Brand Marketing  ,Job Description for  Pearson - Senior Manager - Brand Marketing  in Pearson in  Noida for (6-10) years of experience. Apply Now!

Job Description for  Pearson - Senior Manager - Brand Marketing  in Pearson in  Noida for (6-10) years of experience. Apply Now!