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12/02 Ritika Ghosh
HR at Pearson

Views:691 Applications:214 Rec. Actions:Recruiter Actions:130

Pearson - Manager - Digital Marketing - B2C Segment (6-13 yrs)

Noida Job Code: 891505

ABOUT US

Pearson Education is an integrated educational services company providing high quality content,

Technology and services to schools, colleges and professional training organizations across the subcontinent. It covers 10,000 of the top schools and colleges in the country, providing textbooks, digital content, teacher training and Assessments and International Qualification.

We have an immediate and a very exciting opportunity at Pearson as we are looking for Manager - Digital Marketing- to join us ASAP.

Job Purpose:

The role holder is responsible for Brand Planning and Management at Pearson India. This position reports into and supports the GM Marketing in planning & pursuing Brand initiatives.

Key accountabilities and responsibilities:

Understanding B2C domain in Social Media

- Brand Initiatives

- Brand Architecture - Anchor the Brand architecture with the introduction of new product/business lines and keep refreshing it as and when needed

- Annual Brand Plan - Anchor the planning process along with business leads to put in place

- An annual Brand plan

- An overall marketing plan

- Requisition Brand/Marketing budgets to deliver on the agreed plan

- Translate brand strategies into brand plans, brand positioning and go-to- market strategies

- Digital Initiatives - To support Brand Pearson

- Social Media across all available platforms

- Online Reputation management- building positivity for the brand

- Creating Awareness and Recall across all Business considering the TG - B2B / B2C

- Website Management

- Engagement Initiative - To constantly engage with the educator community engaged with Pearson India both Online/ Offline

- Brand Building and awareness

- Creating Marketing Content (collaterals / Video) across businesses considering the Target audience

- Researches - Plan, brief, get relevant researched conducted in sync with businesses and overall Brand Pearson

- Revenues (across channels)

- Monitor market trends, research consumer markets and competitors activity to identify opportunities

- Analysis at title level for Best sellers, Top contributors, and the long tail

- Partnerships & retainers - Create strong working relationship with creative partner agencies

Women-friendly workplace:

Maternity and Paternity Benefits

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