Pearl Academy - Senior Manager - Marketing

Skills required:

- have an instinctive feeling about future product concepts

- have good analytical skills

- be a good listener, able to respond to results and consumer research

- be an excellent communicator, both verbally and in writing

- be enthusiastic about their product area.

Job Description:

- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analysing the potential profitability

- Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery

- overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

- checking and validating the final marketing copy

- supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel,

- ensuring the designs and messages meet the company brand and regulatory guidelines

- monitoring product distribution and consumer reactions through focus groups and market research

- co-ordinating the launch programme to external customers as well as employees.

Above mentioned is just an overview, we can discuss more in person.