Pearl Academy - Manager - Digital Marketing

JOB DESCRIPTION : Manager Digital Marketing

Role Title Manager : Digital Marketing

Reports to : Director Location Corporate office, New Delhi

PURPOSE :

The incumbent's responsibilities are to develop, implement, track and optimize our digital marketing campaigns across all digital channels and enhance visibility on all social media platforms.

RESPONSIBILITIES :

Social Media Marketing and Online Reputation Management :

- Define the social media strategy to build awareness footprint and brand equity for both universities, UPES and UTM among all relevant interest groups

- Ideate, strategize, develop and execute multi-platform digital marketing and promotional programs that contribute to the enrollment goals

- Generate relevant admissions enquiries for various undergraduate and post graduate programs offered by both universities

- Develop and manage custom content platforms to create vibrant communities around the university program offerings

- Use appropriate SEO techniques to drive relevant traffic to the universities websites

- Lead partner digital and social media marketing agencies to develop online creatives aligned to the marketing objectives

- Monitor the effectiveness of various online initiatives using appropriate analytics tools, techniques and data science

- Formulate, execute and track effectiveness of digital campaigns to generate sales leads - creatives, email campaigns, SMSes, online posts, blogs for creating program specific awareness

- Analyze ROI for each digital campaign by product or product groups

- Conceptualize and coordinate with internal teams to develop quality content for digital platforms

Budget & Forecast Management :

- Manage digital marketing budget and forecast search, paid social and digital display channels

Digital & Media Optimization :

- Negotiate competitive rates with affiliates and publishers

- Establish testing plans for each market.

- Optimize campaigns based on agreed upon success metrics

- Drive growth in all traffic vehicles (paid and non- paid)

- Keep on top of digital marketing trends and innovation to continually evolve existing digital marketing strategies

Website Analysis and Maintenance :

- Review, analyze, maintain and update sites for further improvement on an ongoing basis

MINIMUM REQUIREMENTS :

EDUCATION/ EXPERIENCE : First Class Master's Degree from a premier institute

- 5- 10 years- experience in social media space, working with leading brands

- Experience in analysis and optimization across channels such as Digital Marketing (SEO/SEM, Display, Affiliates, Social Media), Direct Marketing (Email, Direct Mail) and online (website) properties

- Experiential understanding of brand building and marketing operations / strategy

- Multiple project management skills.

- Outstanding interpersonal skills in order to able to liaise with different departments.

- Effective oral and written communication.

COMPETENCIES : Committed to Mission and Values - Has a clear understanding of institution's mission and values. Has a passion for facilitating learning and for enabling students to navigate their own learning journey.

Ethics and Integrity : Demonstrates integrity, ethical behavior and practices in all aspects of the role including relationships with students, colleagues and external entities.

Communicates Effectively : Adapts oral and written communication approach and style to the audience and based on the message also listens attentively to others.

Responsive : Provides timely and substantive feedback. Always responsive to student's unique learning paths.

Persuades : Conveys a point of view or argument in a way that stimulates thought and motivates the student or colleague to take action or consider an alternative.

Collaborative : Works cooperatively with others across the institution and beyond, including the Laureate network, the community and through partnerships. Represents own interests while being inclusive and fair to others.

Situational Adaptability : Recognizes and adapts to situations that call for different approaches to the facilitation of learning, influencing, relationship building and leading.

Being Resilient : Maintains a focused and optimistic disposition under pressure. Learns and grows from hardship experiences.

Accountable : Takes personal responsibility for own goals and outcomes to ensure student success. Establishes clear expectations, follows through on commitments to students and holds them accountable for assignments and performance.

Action Oriented : Takes on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.