PBOPlus - Specialist - Brand Marketing - IIM/MDI/ISB/FMS

Position: Lead Business Developer - Idea to Partnership for Leading Branding Firm

USP: Disruptive Branding for invading and conquering consumer mind.

Location- : Delhi/NCR

Do you want to conquer the market with your ideas? We have an exciting opportunity if you

1. Want to disrupt the market with breakthrough ideas by invading and capturing the minds of the consumers

2. Are tired of conventional Brand Marketing and want the opportunity to design and travel on uncharted paths supported by scientific and statistical tools in all the phases viz trials, testing, validation, launches, buildup, sustained and trajectory

3. Area Disruptive Brand Marketer with a disruptive value proposition and capability to fully exploit the first mover advantage

Job Description- :

- Distill Innovative ideas for edge/ disruptive impact on the market from the mega list

- Evaluate distilled ideas for exponential impact on consumers/ buyers of products/ services/ solutions

- Shortlist ideas for taking to Entrepreneurs/ Directors/ Board Members

- Develop ideas into the customer value proposition

- Define Segments

- Build a value proposition for precise positioning in the segment

- Test Sample basis/ get test marketing done

- Validate the value proposition

- Build a business case

- Get market research done as necessary

- Prepare the Vision and Business Strategy document

- Prepare a business plan

- Present to shortlisted Prospects

- Capture queries, questions, and doubts

- Deep dive further

- Present replies

- A close deal along with commercials i.e. sharing of gains and sharing of ownership of the new/ transformed entity

Education: - MBA from Top Tier 1 institution e.g. IIM, XLRI, FMS, MDI, SP Jain etc.

Competencies:

- Strategic Thinking

- Discovery, Research, and deep dive

- Comfort with unknown.

- Data science to decision science Analysis

- Business Design/ Integrator/ Align

- Communicate and convince

- Self-starter

Personality- :

- Pleasing and pleasant personality

- Fluent in English - oral and written

- Comfortable with new ideas, new people and newness every day.

PBOPlus has been retained by Leading Branding firm to find Top Disruptive Thinker.