Paz Care - Manager - Performance Marketing

Pazcare is India's leading Employee Benefits platform backed by marquee Angel investors. Started by second time tech entrepreneurs Pazcare is growing 100% month on month.

Join our rocket ship :

1. Manage all paid user acquisition channels for India.

This includes:

2. Responsible to deliver ROI & GBV targets for your regions and growing these each quarter

3. Actively manage and grow SEM campaigns for new and existing categories & markets

4. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook

5. Develop new channels of user acquisition to drive new growth and diversify channel-mix

6. Improve the efficiency of the team through process improvements, decision-making frameworks and automation

7. Improve reporting and data analysis to uncover new opportunities or underperforming segments

8. Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:

- Identifying new market opportunities

- Product enhancements

- Pricing strategy

- Competitive benchmarking

- Building stronger engagement loops and cross-channel campaign strategies

What we are looking for:-

- 4+ years of experience in managing SEM campaigns at scale

- 2+ years of experience in managing a team

- Detail-oriented and analytical

- Strong learning curve

- Data-driven decision making

- Able to effectively organize, prioritize & manage their time

- Experience with Automations is a big plus