PayU - Senior Product Manager - AdTech - Monetization/Programmatic/User Platform

The role involves :

- Creating long term road map of data driven, value added product and services that should be offered by PayU and their target businesses

- Provide recommendations on go-to-market strategy, devising engagement plan with target businesses, strategic partnerships opporttunities to accelerate journey towards long term vision

- Provide thought leadership and subject matter expertise on mechanics of digital Ad ecosystem and role that PayUs can play

- Develop road map to develop best-in-class audience solutions and implement it via working with Analytics and Engineering teams

- Identify data enrichment opportunities, provide recommendations on enrichment strategy either via existing or new products, partnerships, purchases etc.

- Provide subject matter expert inputs to create client pitches and accompany sales team to increase adoption of these products and solutions

- Work with engineering team to implement these products and services

- Work with advertisers including PayU merchants and provide marketing / engagement solutions by providing PayU audience solutions or end-to-end marketing solutions

Basic Requirements :

- 3-12 years of total work experience preferably in areas like:

- Working in critical functions in digital Ad ecosystem - Be it DSPs, SSPs, networks, exchanges, DMPs, attribution, etc

- Managing Ad platform at large publishers, marketing agencies, exchanges etc

- Growth manager driving large user acquisition through digital channel at leading companies and having in-depth knowledge of leading marketing platforms

- Excellent understanding of digital marketing ecosystem

- Post-Graduate / Graduate from premium college (Example: MBA from top colleges, B.Tech./ Integrated Degree courses from IITs / NITs / DCE / VIT / MIT-Manipal / BITS etc, Economics / Statistics from DSE / ISI / IIT, etc)

- Strong problem-solving orientation, ability to think clearly