PayU - Senior Manager/Manager - Social Media Strategist

Job Description :

Team : Marketing

Role: Social Media Strategist

Designation : Senior Manager / Manager

Experience : 6 to 7 years

Responsibilities :

- Lead the social media team and related functions

- Develop / evolve social media roadmap for PayU brands i.e PayUmoney & PayUbiz

- Drive marketing & business objectives for Social Media

- Manage agencies for social media marketing

- Create engaged social communities

- Drive ORM and work closely with CRM team to foster query handling

- Work with content team to implement Content marketing plans on social media platforms

- Scale / Carry out Influencer Marketing in related categories

- Regular track of social media performance & analytics

- Own all social platforms including Facebook, Twitter, LinkedIN, Instagram, Youtube, Google+

- Align social media strategy with evolving business objectives and brand image

Required Skill-set :

- Minimum experience of 5 years in handling social media strategy for an internet driven organization

- Should be a creative thinker, lead ideation and implementation of brand strategy across social mediums.

- Sound knowledge of B2B/ B2C community management and social media marketing

- Experience in using social medial tools to create online communities

- Strong understanding of social media metrics

- Ability to perform in a collaborative atmosphere as a team player

- Excellent communication and interpersonal skills

- A background in e-tailing, BFSI or travel sector will be an added asset

- Proven track record in managing 360 degree social media marketing campaigns.

- Growth Mindset

- Aspiration to create industry/country first social media strategies