Paytm - Trade Marketing Role

About Us:

Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar Sharma.

About the team: Affordability at Paytm is a Omni channel team that drives the EMI business at point of sale, both for online and offline merchants. We partner with various OEM's / brands and merchant partners to offer affordability to the customers.

Expectations/ Requirements

1. Creating and implementing the trade marketing strategy

2. Building relationships with key suppliers, identifying new revenue opportunities

3. Managing the promotional plan, identifying new promotional opportunities

4. Working closely with the marketing team to commercialise brand plans, looking at pack formats, pricing and promotions

5. Developing commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers

6. Coaching and supporting the sales teams to execute effectively with customers

7. Managing the trade spend and allocating the Advertising & Promotion (A& amp; P) budget across all 8. channels/customers

9. Segmenting the customer base and working closely with P, amp, and Ls to optimise channel strategies and maximise ROI

Superpowers/ Skills that will help you succeed in this role

1. Build effective working relationships with a variety of different stakeholders

2. Generate actionable insight from a range of data

3. Understand and segment a customer base

4. Develop and sell concepts based on data and insight

5. Understand and manage budgets and P& amp; Ls

6. Manage multiple projects simultaneously

7. Support, coach and educate in an effective way

8. Develop and implement a plan, and continuously adapt to optimise results

Why join us

1. A collaborative output driven program that brings cohesiveness across businesses through technology 2. Improve the average revenue per use by increasing the cross-sell opportunities

3. A solid 360 feedback from your peer teams on your support of their goals

4. Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!