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21/01 Shubha Chakraborty
Team Lead - Talent Acquisition at Paytm

Views:492 Applications:168 Rec. Actions:Recruiter Actions:12

Paytm - Senior Manager - Digital Marketing - Paytm Mall (8-12 yrs)

Bangalore Job Code: 884119

Roles & Responsibilities :

- Own & drive all Performance marketing & SEO/ASO user acquisition channels for Paytm Mall

- Define the Online/Digital marketing planning & strategy for Paytm Mall and Own the digital marketing P&L for the business

- The person will own key KPIs of Conversion, ROIs & Cohort improvements from Paid channels

- Work along with a team of Digital marketers on 360 degree performance marketing plan across Affiliate networks, SEM/FB/Twitter, Media buying channels & SEO/ASO channels

- Set up strong Data tracking to achieve quarterly targets & improve on KPIs

- Ensuring A/B creative tests, incrementality tests and scaling tests to identify the best outcome

- Conduct marketing effectiveness analysis during and following campaigns

- Champion new ideas and be both proactive and reactive to changes in the digital market place

- Identify and evaluate new channel opportunities - provide insights and perspective for adoption of these

The Ideal Candidate :

- 8+ years prior work experience in Digital marketing & Online marketing roles

- Past experience in B2C ecommerce is MANDATORY

- Experience in setting up and optimizing Google Adwords campaigns & Facebook Ad manager campaigns is MUST

- Prior experience in mobile app marketing is a huge PLUS

- Very strong on analytics, problem solving skills and logical reasoning, extremely data driven

- Experience in optimizing landing pages and user funnels

- Exceptional understanding of Google Analytics and one or more other Web analytics tools like Omniture, WebTrends etc.

- Should have made PPC strategies to reduce the cost per click (CPC) and cost per lead (CPL). Hands-on experience of Google Analytics, in creating custom reporting, experiments, goals, and filters

- Strong understanding of digital marketing & SEO/ASO concepts & best practices

- High degree of ownership & Passion for results, consistent track record of exceeding targets

Women-friendly workplace:

Maternity and Paternity Benefits

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