Roles &amp; Responsibilities : - Own &amp; drive all Performance marketing &amp; SEO/ASO user acquisition channels for Paytm Mall - Define the Online/Digital marketing planning &amp; strategy for Paytm Mall and Own the digital marketing P&amp;L for the business - The person will own key KPIs of Conversion, ROIs &amp; Cohort improvements from Paid channels - Work along with a team of Digital marketers on 360 degree performance marketing plan across Affiliate networks, SEM/FB/Twitter, Media buying channels &amp; SEO/ASO channels - Set up strong Data tracking to achieve quarterly targets &amp; improve on KPIs - Ensuring A/B creative tests, incrementality tests and scaling tests to identify the best outcome - Conduct marketing effectiveness analysis during and following campaigns - Champion new ideas and be both proactive and reactive to changes in the digital market place - Identify and evaluate new channel opportunities - provide insights and perspective for adoption of these The Ideal Candidate : - 8+ years prior work experience in Digital marketing &amp; Online marketing roles - Past experience in B2C ecommerce is MANDATORY - Experience in setting up and optimizing Google Adwords campaigns &amp; Facebook Ad manager campaigns is MUST - Prior experience in mobile app marketing is a huge PLUS - Very strong on analytics, problem solving skills and logical reasoning, extremely data driven - Experience in optimizing landing pages and user funnels - Exceptional understanding of Google Analytics and one or more other Web analytics tools like Omniture, WebTrends etc. - Should have made PPC strategies to reduce the cost per click (CPC) and cost per lead (CPL). Hands-on experience of Google Analytics, in creating custom reporting, experiments, goals, and filters - Strong understanding of digital marketing &amp; SEO/ASO concepts &amp; best practices - High degree of ownership &amp; Passion for results, consistent track record of exceeding targets

Bangalore

Paytm - Senior Manager - Digital Marketing - Paytm Mall 

Paytm - Senior Manager - Digital Marketing - Paytm Mall  ,Job Description for Paytm - Senior Manager - Digital Marketing - Paytm Mall  in Paytm in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for Paytm - Senior Manager - Digital Marketing - Paytm Mall  in Paytm in  Bangalore for (8-12) years of experience. Apply Now!