Paytm - Lead - Growth Hacking

Position Title/Designation - Growth Hacking Lead

Job Description:

- Our Growth Lead is the fuel that keeps this success story called Paytm moving - and always miles ahead of others.

- If you're our Growth Lead, you're the livewire of the team, the energetic one who can never keep still because that's the speed at which businesses grow and data changes.

- Our Growth lead will know exactly how to push the right buttons on the business to take it forward with the speed required.

- They understand the consumer's mindset and keep a strong hold on consumer pulse to understand what's the right campaign to push.

- They're the champions of research and data and there's nothing about latest industry trends that they won- t know - from what are the correct marketing constructs to owning the best methods of driving traffic, conversion on the platform for the business.

- Acquisition and Retention through focused programs across all digital channels and offline initiatives

- Expertise in decoding user behavior and defining journeys based on that to upscale digital penetration of the business

- Designing Marketing Campaigns and communication for improved sales funnel/conversion

- Monitoring user funnel and product enhancements and owning competitor assessments are child's play for our Growth Lead.

- You'll be in a role that everyone aspires to, for its digital value, and you'll have the leverage of all the cutting edge solutions provided by our Digital Marketing team.

Other skills & Qualities:

 - Ability to own things end to end

- Strong analytical and technical skills

- Proficient in English and writing marketing content

- Ability to learn things quickly & execute them at a rapid pace

- Ability to manage cross-functional relationships within Paytm

- Ability to query data and automate stuff using any scripting language