Paytm Insider - Assistant Manager - Digital Marketing

About the job:

Were looking for a Senior Digital Marketing enthusiast to spearhead our marketing initiatives - who has proven success in leading multi-channel marketing projects and experience managing marketing campaigns. If you are someone obsessed with data and user behavior, and translating insights to experiments and campaigns excites you, keep reading!

Responsibilities:

- Should handle marketing end-to-end for all live entertainment projects and tours.

- Should lead marketing strategy, planning, execution, monitoring, optimization and reporting for branded IPs and tours.

- Should help establish a positive ROI on marketing spends or reach the relevant business objectives on all IP projects.

- Should also strive to improve all other marketing and business KPIs as relevant to different projects.

- Should be directly involved with the business teams for property conceptualisation and feasibility

checks.

- Should lead conversations on ticket pricing, slabs, online and onground branding etc. for such projects.

- Should lead market research to identify artists, new markets and current trends to identify growth opportunities.

- Should work with external agencies and tools for timely and efficient execution of deliverables.

- Should work with internal teams on other ongoing projects for efficient output wherever possible.

Requirements:

- 4 - 6 years of work experience in growth/performance marketing in a relevant sector (e- commerce/lifestyle brands/media and entertainment / live events).

- 3+ years of experience in CPC campaigns management (Google+Meta).

- A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment.

- An analytical mindset and strong problem-solving capabilities.

- Expertise in tracking and marketing tools - (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision-making.

- Experience driving and executing multi-channel marketing plans and budgets; managing large-scale multi-channel projects.

- Strong written and oral communication skills.