15/01 Janaki B.
Talent Acquisition at Paytm

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Paytm - Growth Manager - Merchant Lending (3-6 yrs)

Noida Job Code: 882296

- Ideating and executing growth initiatives for Merchant Loans categories

- Drive user acquisition and retention through focused programs across all app, online, and offline channels

- Plan and own traffic on category, campaign management, analysis, and monitoring

- Expertise in decoding user behaviour and defining journeys based on that to upscale digital penetration of the business

- Work closely with Product Tech to drive funnel conversions, monitor drop offs and to suggest data backed features that can enrich user experience

- Leverage the capabilities of the digital marketing team, act as an influencer and a bridge between partners and our digital teams for pixel integrations, data sharing, and collaborative campaigns

- Own competitor assessments and keep close tabs on industry trends to ensure correct marketing constructs to drive traffic and conversions

Skills Required :

- Excellent data analysis and record keeping skills; expertise and Quantitative and Qualitative Data analysis

- Experience in marketing automation and product marketing, desirable

- Should keep interest in Digital marketing trends and best practices

- Self-reliant, problem solver, result, oriented individual

- Hands-on with Engage and Superset tools

- Comfortable with Google Analytics/ Analytics 360

Women-friendly workplace:

Maternity and Paternity Benefits

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