Paytail - Performance Marketing Manager

About Paytail

We are a Fintech Start up targeting to capture $900 BN consumer payments and POS affordability solutions opportunity. We are building platform of the future in which the offline / online merchants would be able to expand their consumer base by offering innovative and instant affordability solutions. We also empower merchants to collect payment digitally and help build their identity through our offerings. Consumers would be able to make their purchase decisions and would get the options to convert their purchases in to easy EMIs The founders bring over 4 decades of banking & financial services experience with strong market connect to bring required resources (like Customer, Capital, relevant business team etc.). Detailed business model can be discussed during the meeting process.

Manager Performance Marketing

Job Description

- Responsible for end to end campaign management -planning, monitoring, optimization & reporting.

- Plan & execute performance marketing campaigns across various channels -Google Ads, Facebook Ads and other relevant social media channels.

- Strategize and execute the Google Ads marketing plan which will include campaign planning, execution and optimization of different types of Google Ads (Search Ads, Display Ads, retargeting, Discovery Ads, and YouTube Ads)

.- Running experiments on paid digital channels to find incremental value of digital marketing across cohorts of customers.

- Be the programmatic expert on campaign performance and optimization by providing insights into the best strategies and tactics to achieve business objectives

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV

- Provide effective feedback on images, copy and campaigns. Giving actionable feedback to content & design for continuous improvements

- Compile, review and communicate monthly/quarterly qualitative and quantitative reports on paid marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization

- Analyze campaign performance to find avenues of improvement in product.

- Coordinate with the internal product & tech teams for timely execution of all digital marketing tasks and initiatives.

- Work closely with the analytics teams to derive meaningful insights and drive a data-backed strategyThe Successful Applicant

- Bachelors degree or its equivalent in Marketing and Business Administration or any other related field.

- 4-8 years of experience in digital marketing, growth

- Knowledge of using data tools such as Google Analytics, Mailchimp, marketing automation, CRMs, attribution reporting, and paid campaign reports

- Expert level knowledge of Google Ads is highly desirable

- Hands-on experience managing FB/ Google Ads and other campaigns managing against targets

- Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion, and lead generation

- Stay abreast of industry trends and best practices in Performance Marketing.

- Detail-oriented with exceptional program and project management skills

- Strong team player with initiative, a positive attitude, and proven ability to excel in a fast-paced environment

- Excellent oral and written communication skills, self-sufficient in content curation

What's On Offer

- Challenging Opportunity with leading Fintech .

- Competitive salary and Perks