Paytail - BTL Manager - Marketing

BTL Manager

Trade Marketing :

1. Conceptualize & support execution of trade marketing Initiatives / merchant promotions

2. In-store visibility at merchant partners

3. Ensure maintenance / replenishment of collateral supplies and undertake SU management

4. Coordinate, plan & execute with local on-ground agencies for procurement and deployment of visibility collaterals

5. Monitoring merchandise audits and relevant audit scores.

6. Work closely with distribution & product teams to roll out communications & camp: will help them in consumer engagement and usage.

7. Regular interaction with sales & service team for ensuring adequate brand visibility & implementation of collaterals

8. Work closely with other internal stakeholders (graphics team, sales team, finance team)

9. Design and develop creatives which are in-sync ins that

Brand score and benchmarking:

1. Benchmark and monitor brand visibility at point-of-sale: product display, in-shop signage's and other collateral

2. Identify cost effective OOH media for improving brand visibility

Event Management:

1. Prepare on-ground event calendar

2. Evaluate and recommend productive exhibitions, road-shows, melas etc.