PayGlocal Technologies - Manager - Marketing

Position Summary

As a Marketing Manager, you will be a key player in our marketing team, responsible for creating and executing strategies that drive brand awareness, customer engagement, and revenue growth. You will work in a dynamic environment, collaborating with cross-functional teams to deliver compelling marketing campaigns and initiatives.

What you can expect from us:

- Fast growing and dynamic work culture

- Opportunity to work closely with founders of the organisation

- Opportunity to be a part of a growth Company at an early stage

- A culture that fosters a direct feedback loop to leadership of PayGlocal

- Transparency, leadership, and growth

- Flexibility and a culture that enables you to perform at your best

What you will get to work on:

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

- Responsible for content management in new website, messaging, and marketing collateral.

- Market through various channels and segment databases and drive Website traffic increase.

- Regular content creation and increase in backlinks.

- Increase followers on LinkedIn. Initiate email program and monitor various parameters like open rate & click rate.

- Create a lead identification program for the company that gives us about 5-8 new sales qualified leads weekly.

- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow and retention

- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

- Build, manage and improve company brand and marketing infrastructure through various channels including social media

- Lead marketing avenues and participate in marketing events to represent the company for building brand and business

Required Skills/competencies:

- 3-7 years of relevant experience in marketing

- Experience in payments industry is preferred

- Bachelor's degree required (Masters preferred)