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13/04 Apoorva
Senior Manager - HR at Passion Gaming

Views:134 Applications:27 Rec. Actions:Recruiter Actions:6

Passion Gaming - Retention Manager (3-10 yrs)

Chandigarh/Punjab Job Code: 1079070

We're looking for a Retention Manager, who will play a critical role in creating and managing automated marketing campaigns and communications. You will implement the most innovative retention strategies and use the most cutting-edge marketing tools to drive retention and engagement.


- Initiate, design, and launch retention marketing campaigns to Rummy Passion users on CleverTap or other Omni-Channel Marketing platforms

- Continuously measure and optimize campaign performance while also establishing benchmarks and finding growth opportunities

- QA campaigns to ensure 100% error-free execution

- A/B Testing and optimizing campaigns

- Analyse funnel data and understand the player movement on the website and app.

- Engage in improving retention ARPU and minimizing churn

- Study market research data to build a broad understanding of a typical rummy player

- Analyse conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative communication to convert and engage users

- Understand revenue and retention strategy

- Work with creative designers/web designers to ensure timely execution of campaigns

- Manage and own project timelines, creative quality, and content effectiveness

Education and Experience Required

- 2+ years of experience with CleverTap or similar Omni-Channel Marketing platforms

- 3+ years of experience in retention management of B2C mobile app users, including the use of push notifications, emails and SMS

- Proven track record of creating, implementing, and optimizing complex trigger-based user journeys to meet business goals

- Strong logical and analytical skills with excellent Excel skills

- Outstanding verbal, interpersonal and written communication skills

- B.Tech from a well-reputed college

- Experience in the gaming industry will be preferred

- Understanding/basic knowledge of HTML and CSS

- Understanding of databases, SQL, Tableau etc. is preferred

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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