Passion Gaming - Retention Manager

We're looking for a Retention Manager, who will play a critical role in creating and managing automated marketing campaigns and communications. You will implement the most innovative retention strategies and use the most cutting-edge marketing tools to drive retention and engagement.

Responsibilities

- Initiate, design, and launch retention marketing campaigns to Rummy Passion users on CleverTap or other Omni-Channel Marketing platforms

- Continuously measure and optimize campaign performance while also establishing benchmarks and finding growth opportunities

- QA campaigns to ensure 100% error-free execution

- A/B Testing and optimizing campaigns

- Analyse funnel data and understand the player movement on the website and app.

- Engage in improving retention ARPU and minimizing churn

- Study market research data to build a broad understanding of a typical rummy player

- Analyse conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative communication to convert and engage users

- Understand revenue and retention strategy

- Work with creative designers/web designers to ensure timely execution of campaigns

- Manage and own project timelines, creative quality, and content effectiveness

Education and Experience Required

- 2+ years of experience with CleverTap or similar Omni-Channel Marketing platforms

- 3+ years of experience in retention management of B2C mobile app users, including the use of push notifications, emails and SMS

- Proven track record of creating, implementing, and optimizing complex trigger-based user journeys to meet business goals

- Strong logical and analytical skills with excellent Excel skills

- Outstanding verbal, interpersonal and written communication skills

- B.Tech from a well-reputed college

- Experience in the gaming industry will be preferred

- Understanding/basic knowledge of HTML and CSS

- Understanding of databases, SQL, Tableau etc. is preferred