Passion Gaming - Analyst - Digital Marketing

Digital Marketing Analyst

We are looking for an individual contributor to strengthen and improve our end-to-end digital analytics program (tagging to insights).

Responsibilities :

- Designing, implementing, developing, testing, and supporting the tagging solutions on our product to deliver accurate and scalable marketing data.

- Implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness

- Developing and modifying JavaScript code to achieve measurement outcomes

- Owning, validating and debugging implementations and owning the accuracy of data

Education and Experience Required :

- 4+ years in digital/web Analytics, with a demonstrated track record of successful problem-solving in a consumer technology company

- Advanced experience in auditing and tagging websites and apps using Google Tag Manager

- Advanced expertise in Google Analytics-GA4

- Advanced knowledge of conversion tracking on various ad platforms both using client-side and server-side technologies

- Understanding of HTML and JavaScript

- Understanding of web debugger tools: chrome console, chrome plugin debugger tools, etc.

- Experience with the end-to-end implementation of server-side Google Tag Manager will be a plus