Partnerships & Promotions Lead - OTT Platform

Partnerships & Promotions Lead

Job summary:

Organization's journey has been about super-serving our diverse audience in India. From Day 1, company have been super-serving with originals, local originals, and movies across 10 languages and even localized products , a marketplace model that we have launched with our channel partners which gives more selection to our customers. Medium is today watched in 99% of the country's pin codes. We have seen our content travel not just locally but globally with our content being consumed in over 200 countries.

If you want to operate at start up speed, solve some of the hardest problems and build a service which customers love, this role might just be the place for you.

We are looking for a forward-thinking, analytically minded marketing leader who is passionate about content to join our team. The role's key responsibilities include:

Key job responsibilities :

- Responsible for identifying brands that have audiences we want to reach through creative, innovative, and impactful ideas that benefit both brands.

- Collaborate with and manage internal partners and stakeholders to implement promotional campaigns to support our company's Originals and Movies

- Develop partnership strategy while managing complicated logistics that allow us to deliver a great customer experience.

- Track and analyze key marketing metrics and campaign performance.

- Work closely with the internal synergy team to implement brand partnerships across company's touchpoint.

- Must be able to manage multiple marketing campaigns at different stages of development simultaneously.

- Experience using Microsoft Excel to manipulate and analyze data

- Experience building, executing and scaling cross-functional marketing programs

- Experience using data and metrics to measure impact and determine improvements

- Experience presenting metrics and progress to goal with stakeholders

- 5+ years of marketing experience

- MBA from Top B-School with at least 8-10 years work experience.

- Experience building, executing and scaling cross-functional marketing programs

- Experience using data and metrics to measure impact and determine improvements

- Experience using Microsoft Excel to manipulate and analyze data

- Experience presenting metrics and progress to goal to senior leadership

- Relevant marketing experience doing synergy, national promotions or franchise management ideally at a studio or major entertainment company, brand management at a major brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products.

- An understanding of marketing principles and communication tactics including various forms of digital/social, out of home, grassroots, TV/radio, and alternative marketing.

- Relevant marketing experience within entertainment, agency or original entertainment properties

- Demonstrated ability to execute large scale partnership idea