Partnership/Digital Acquisitions Role - Credit Card

- Create consumer centric benefits and experiences for Credit Cards by tying up with brands and other non-competing brands

- Work with Bank and card network for offers and tie-ups relevant to the segment (mass/ affluent/ super affluent)

- Lead negotiations with the external stakeholders and close internal approvals for the programs based on the business case and success criteria

- Close the marketing and commercial deal for the feature and offer partnerships

- Chart out an annual offer calendar for the card program

- Go-to-market with the programs/ offers on various channels/ properties and track the consumer response in line with established success criteria

- Own the digital acquisitions roadmap for the Credit Card program

- Create a detailed digital marketing plan along with internal stakeholders and external partners like brands, digital aggregators, bank partner etc.

- Use personalization strategies and testing to target relevant buckets based on their brand affinity and behaviour

- Launch the campaigns and review the lead conversion funnel closely

- Work with stakeholders for optimizing the plan in line with business goals

- Provide inputs on the consumer journey design to minimize drop-offs