Park+ - Lead - Product Marketing

Responsibilities:

(IIM Freshers can also apply with relevant internships)

Please don't apply if your experience is more that 4 years.

- Create omnichannel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.

- Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success.

- Collaborate with designers & Content creators to get graphic/text content.

- Compile regular reports of campaign performance and results, and collaborate with analysts to monitor and review past campaigns and journeys.

- Improve new campaigns using data and feedback from existing and previous projects.

- Create detailed and diverse user segments to identify high, medium & low activity cohorts.

- Create communication & content strategies to increase the size of high-activity cohorts

Qualification & Requirements:

- Bachelor's Degree in Engineering or any other related field.

- 2+ years of experience in creating mobile app journeys & campaigns on tools like MoEngage, CleverTap etc.

- Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.

- Problem solving skills and strong understanding of analytics

Soft Skills :

- Ability to prioritise and manage multiple milestones and projects efficiently

- Detail-oriented, advanced problem-solving skills with a customer-centric approac