Parentune - Manager/Sr Manager - Digital Marketing

Responsible to : Digital Marketing Head

Key words : Digital Marketing, Social media marketing, Analytics, Communication development

Key Responsibilities :

- To conceptualize and execute the social media campaigns focused on customer acquisition goals

- To plan, execute and deliver the user engagement goals by optimizing the on-site engagement, and repeat users

- To grow at an excellent rate over and above the growth rate of most tech/community startups

- To explore and execute marketing alliances/partnerships to grow the traffic and engagement

- To constantly understand what's valuable to the parents and improve engagement in terms of DAU:MAU and time spent

- To curate, innovate and execute key initiatives and annual calendar as per the set deadlines

- To constantly analyze (deep analytics) and look for alternative ways to improve engagement

- To retain Brands engaging with the community by delivering the desired results through meaningful reviews

- To ensure that the user-onboarding is constantly improved and optimized for best engagement levels

- Should lead the consumer research and understanding piece, with sharp consumer insights as output

Key skills :

- Digital Marketing

- Social media marketing

- SEO/SEM - understanding

- Strategic Marketing Alliances

- Communication development, right from the Brief to decoding consumer insight to communication development

- Brand management