Paras Healthcare - Head - Digital Marketing

Role Synopsis : Own the Digital footprint of Paras Group of Hospitals across all channels.

Responsibilities :

1. Defining the digital marketing strategy for Paras

2. Establish Paras as a Brand on digital platforms

3. Work on increasing

a. Customer retention

b. Application Downloads

c. Active Users

d. Traffic on Site & platforms

e. Customer Engagement

f. Leads converted

g. Revenue generated through Leads / new channel

h. Reduction on Customer Acquisition Cost

4. Manage traffic through paid & organic medium

5. Creating content & influencers engagement for all digital platforms