Paradigm Realty - Manager - Marketing

- To be involved in developing the annual / project specific branding strategy based on product segment and customer profile

- To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency

- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.

- To Deploy successful marketing campaigns and own their implementation from ideation to execution, Predict the ROI & Cost per lead

- To Execute Brand Campaigns, Launch Campaigns and Sustenance Campaigns

- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities

- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities

- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy

- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines

- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns

- To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc.

- To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets

- To provide inputs to Vendors on the development of communication material

- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.

- To monitor competitor activities, and based on the same undertake timely market intervention.