PaperTrue - Marketing Executive - PPC/Google Adwords

Designation: PPC/Google Adwords Marketing Executive

Type: Full-time

Location: Aundh, Pune

Qualification: Any (Engineering background with Google Adwords certification would be

preferable)

Experience: 2 - 4 years

Responsibilities:

- The role described herewith is for a PPC and Adwords professional with a highly analytical mind and a data driven approach who can strategize, manage, and execute campaigns.

- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms

- Developing strategies to improve various metrics and ROI. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage and maintain updates for large keyword lists.

- Create and manage bulk operations/automatic rules for bid adjustments to optimize budget utilization

- Provide creative copy suggestions and graphical ad templates

- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search

- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance goals.

Desired Profile of Candidates:

- Passion for Search and internet marketing

- Outstanding ability to think creatively and analytically to identify and resolve problem and develop innovative strategies to beat the competitors

- Ability to learn new industries and new business types quickly and can apply this knowledge to search marketing initiatives

- Excellent analytical, organizational, project management and time management skills

- Candidates must be self-motivated and highly detail-oriented

Salary: As per Industry Standards

About us :

- Pure Knowledge Solutions LLP is an ITES startup venture that offers online proofreading and copyediting services through its growing international brand PaperTrue. The brainchild of an IIT Bombay alumnus, Pure Knowledge Solutions LLP is backed by one of Pune's largest advertising agencies. Established in 2013, the company crossed a USD 2 million turnover in the last financial year. Our organization has a flat hierarchy with tremendous learning and growth opportunities, and a fulfilling culture involving numerous team-building and recreational activities. Candidates can expect a high-growth environment in terms of compensation, learning, and skill development.