Paid Media Lead - eCommerce Solutions

This requires you to :

- Work with Digital Marketing team on scaling the paid campaigns efforts of the company. Work at this position would include:

- Seamless execution of large scale e-commerce clients campaigns through Facebook Ads channel.

- Strong analytical background and direct experience in digital marketing

- Coming up with innovate ways to run paid campaigns

- Have in-depth knowledge of the Facebook Ads platform and be a hands-on marketer having run large scale campaigns including A/B testing ads.

- Having a good grasp of English and a thorough understanding of web/app-based businesses and knowledge of MS Excel would be a plus.

- Additionally, if you have excellent reasoning and data analysis skills then you would be a person of interest.

- Experience in the same role (minimum 5 years) handling large scale media budgets on facebook/google

ROLE & RESPONSIBILITY :

- Executing marketing campaigns through Facebook Ads platform and drive high ROAS for e-commerce vertical clients.

- Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency

- Periodic reporting to management on the performance of campaigns

- Gathering insights into campaigns and consumer behavior and implementing the learnings

- Partner with the marketing manager to ensure that different campaigns are being executed

- Developing and executing new and innovative strategies for consumer acquisition.

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.