Packt Publishing - Marketing Operations Mgr

- The Marketing Operations Manager is responsible for leading the international marketing function in the successful execution of the strategic goals of the Direct B2C business unit, driving revenue and customer engagement through eCommerce, web publishing, email, social media, SEO and CRM.

- Successful candidates will have a proven track record of business and people management, be able to demonstrate strong stakeholder management, have a strong awareness of technology and online marketing techniques, and be ready to actively participate in strategic discussions at a senior level.

Education Qualification

- Qualification of MBA in marketing from reputed institute or equivalent degree

Required Work Experience

- A candidate having minimum 8 years of experience in marketing functions in the publishing or education sectors preferably

- Should have managerial work experience of minimum 3 years

General Skills

- Excellent written and oral communication skills

- A strategic leader, able to identify and size opportunities

- Experience at GM level, managing managers

- A track record of developing talent at all levels

- Good problem solving skills

- Commercial awareness

- Results orientation

- Decision making and judgment

- Leadership and innovation

- Analysis and strategy skills, Excel

- Able to design and develop new processes

- Good negotiation skills

Responsibilities

- Drive implementation of the marketing strategy for Packt via the Marketing Operations team in Mumbai (c40 people)

- Key strategic partner to the Senior Online Marketing Manager, responsible for ensuring the successful delivery of all strategic objectives and that all reporting requirements are met

- Responsible for leading change and improvement programs across the various marketing departments (Direct Marketing, Customer Relations, SEO). Ensuring a sound business case exists for each proposal.

- Delivery of direct revenue targets

- Maximizing revenue from new and existing customers in ways that encourage engagement and repeat business

- Building productive working relationships across the various functions within the Marketing team and other business units

- Reaching new customers and new territories

- Direct channel research and analysis

Mumbai office Address:
PACKT PUBLISHING PVT LTD (www.packtpub.com)
107, Marol Industrial Estate, Sagbag Lane,
Near Ravi Vihar hotel,
Andheri-Kurla Road, Near Saki-Naka, Marol,
Mumbai-400 059.
Telephone nos.: 022-32260304