OYO Rooms - Regional Analyst - IIT

Regional Analyst - IIT BTech graduates only

- Customer Segmentation (behavioral and value based)

- Customer Profiling, Scoring, Customer Equity and Lifetime Value Modeling

- Cross-selling models - product affinity model, propensity to respond, predicted transaction rates, predicted sales value, predicted next purchase

- Models to optimize effectiveness of customer contacts and strategies as well as and service channel preference

- Real-Time Analytics - real-time scoring and offer generation models, assessing customer behavior over time for marketing event triggers to support automated marketing programs

- Optimization Analytics - pricing and promotion optimization models

Experience in one or more of the following areas: marketing, customer insight/analytics

- Excellent knowledge of R,SQL,Excel encompassing data manipulation and statistical modeling/data mining techniques

- A passion for data analytics, including knowledge of key industry trends

- Very strong analytical skills, especially how data can be used in a marketing context to understand and influence customer behaviours

- Ability to innovate and identify new insight opportunities from transactional data sources

- Strong verbal and written communication skills