Responsibilities :
- Should be skilled in Google ads, Facebook ads and other paid marketing platforms
- Define and execute campaigns on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget.
- Daily monitoring & optimization of keyword bids, budget caps, Ads, CTR,CPC, Bookings/Installs, CPA and other important campaign metrics.
- Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
Requirements :
- 4+ years of experience in Growth/Performance Marketing
- Proficiency in paid ad campaigns with demonstrated experience in driving high ROI Campaigns
- Strong analytical skills and data-driven thinking
- Qualified hands on professionals in D2C Performance marketing
- Agency Experience will be an added advantage
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