OYO Rooms - Marketing Lead

Role & Responsibilities

- Own marketing activations (ATL and BTL) - planning and execution in 5-7 cities at a time

- Oversee complete execution of planned campaign right from material development to on ground co-ordination

- Build and manage a team of 2-4 marketing associates to deliver marketing activities

- Plan and execute ATL based on city insights in alignment with city teams; Plan BTL activities and own execution through vendors

- Evaluate and evolve the ATL/BTL promotional activities in line with company strategy

- Manage relationships with mar-comm agencies, event coordinators and other relevant vendors for implementation of agreed communication strategies

- Prepare and manage marketing plans and budgets

- Train and work closely with marketing associates

- Track metrics for campaign success for all marketing programs and promotional activities and derive insights represented by way of reports

- Build a network of localised marketing vendors in every city under purview

- Maintain vendor statements and records, coordinate with finance on vendor related and payment processes

Desired Skills

- Enthusiastic with marketing and entrepreneurship in their DNA; Ability to derive value out of every association

- Personal leadership - ability to take quick decisions and manage multiple tasks at a time

- Prior experience in managing full scale activations in min. 4-5 cities at a time

- Prior experience in managing field representatives and vendors

- Execution excellence - able to quickly execute and scale up marketing plans

- Open to doing extensive field work and open to travel - Strong stakeholder engagement, negotiation and vendor management skills

- Ability to work in a fast pace environment and to perform under pressure

- Excel and ppt knowledge

Qualifications

- Post graduate with 5-8 years experience in marketing activations or marketing communication roles at a region/ national level - Prior experience in telecom or startup is preferable