OYO Rooms - CRM Associate

- Brainstorm and Implement retention and growth strategies and chase these work flows through continuous Test - Learn

- Implement cycles. Deliver improved results over time for Acquisition, Engagement and Retention for OYO.

- Generate Consumer insights through research, market work, analytic and build propositions through new and high impact ideas for on-boarding and retaining the customers.

- Drive the Online Customer Acquisition business (Occupancy) - traffic, and drive customer growth by identifying new opportunities through creative problem solving.

- Work in an environment of agile multivariate A|B testing and measurement to incubate growth marketing programs and then deliver them in a scalable and repeatable model for the overall business.

- Design and execute CRM engagement programs for newly acquired users and devise transaction journeys for them. Improve Conversions by overall Funnel Management leading to bookings and check-ins.

- Drive revenue/efficiency targets from certain online marketing channels such as Moengage & Google and Facebook Marketing Platforms

- Ability to segment CRM clusters by relevant attributes, and define revenue enhancement programs for each segment with clear goals and by using full stack marketing channels

Required Skills :

- Prior CRM experience is a must

- First principal problem solving, analytical skills and curiosity to solve business problems

- 0-2 years of experience in marketing profile preferably in a consumer Internet/e-commerce company

- Deep interest in research, data, analyzing data and the ability to see beyond the numbers to drive sound decision-making

- Good understanding or high interest to learn SQL, R or Python