OYO Rooms - Associate - Marketing/CRM

Job Description:

- Design CRM roadmap, customer roadmap, key metrics and overall retention strategy for the brand

- Manage end to end campaigns and engage customers through relevant communication (point of communication, content, timing)

- Drive customer retention and loyalty

- Split customers into segments, analyze trends and strategize marketing programs

- Increase growth - in-app, SMS, email, push

- Provide messaging and creative understanding to agencies and designers for emailers, push and SMS notifications

- Strong analytical mind is a must

- Should be experienced in SQL, Excel